Why the Rental Crisis is an Opportunity for Savvy Property Investors
- Adam
- Jul 29, 2025
- 2 min read
Updated: Jul 30, 2025

The rental crisis highlights a fundamental supply-demand imbalance in the economy, which creates a strong environment for investors seeking both income generation through high rental yields and long-term wealth accumulation through capital growth.
The housing rental crisis in Australia – created due to an imbalance between high demand for rental properties and a low supply - presents opportunities for property investors. Here’s why
Increased Rental Yields
With rental demand significantly outstripping supply, rents have been rising at a rapid pace across most of Australia. According to SQM Research quoted in Property Update, the national average rent is $645.44 – which is 3.3% higher than the same time last year.
This directly translates to higher rental yields for investors, meaning a greater return on your investment. Higher rental income improves your cash flow as an investor, helping to cover mortgage payments and other ongoing expenses.
Strong Capital Growth
Property prices have continued to rise nationally despite economic challenges and cost of living pressures. Areas in desirable locations with strong population growth, infrastructure development, and urban renewal are often targets for investment, as these regions tend to see an increase in both property values and rental demand.
3. Persistent Demand for Rental Properties
Australia's population continues to grow, significantly driven by net overseas migration, which largely comprises of people looking to rent initially.
This has combined with the increasing cost of housing and rising interest rates which is making it difficult for many Australians, especially younger generations and lower-income brackets, to afford to buy a home and forcing them to remain in the rental market for longer.
In addition, rental vacancy rates nationally are still extremely low too at just 1.3% according to SQM Research, indicating fierce competition among tenants for available properties. This ensures a consistent pool of potential renters for investors and supports strong rental returns.
Curious about how you can capitalise on these trends? Talk to Oli Property today to explore how you can navigate the current property market and make informed investment decisions.
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